Bachelor of Business Administration -Internet Marketing and Entrepreneurship
Flexible, Affordable, Accredited
The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA-IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice.
Flexible, Affordable, Accredited
The Bachelor of Business Administration in Internet Marketing and Entrepreneurship (BBA-IME) program is designed to provide students with knowledge and skills to apply business principles and management practices with specialization in internet marketing and entrepreneurship. The program covers current business practices in modern business organizations with knowledge of current practice.
Admission Requirements
1) High school diploma, GED, or its recognized equivalent
2) Application for Admission
3) Complete New Student Orientation
Career Outcomes:
Possible career avenues with a Bachelor in Business Administration in Internet Marketing and Entrepreneurship
Digital Marketing Manager
Digital Project Manager
Agency Chief Operations Officer
Digital Marketing Specialist
Social Media Advertising Expert
What will CIU’s online Business Administration in Internet Marketing and Entrepreneurship teach me?
Upon successful completion of this program, students will be able to:
• Demonstrate the use of effective oral and written communication and professional presentations
• Explain the importance of leadership, organizational culture, human relationships in organizations, and the importance of integrity and professional ethics in a business setting
• Identify and analyze managerial and organizational information needs using qualitative tools, quantitative tools, and information technologies to assist in business organization decision making
• Apply the four management principles of planning, organizing, leading, and controlling in business operations
• Describe the design, development, and implement strategies that enhance the marketing of products and services
Internet Marketing & Entrepreneurship Course Topics Include:
Business Operations
Small Business Entrepreneurs
Digital Marketing Concepts
Business Methods
Online Internet Marketing & Entrepreneurship (BBA-IME) Course Curriculum:
The Bachelor of Business Administration in Internet Marketing and Entrepreneurship degree requires completion of 120 semester credits of coursework which includes 36 credits of General Education and Elective courses, 72 credits of Business Administration courses, and 12 credits of Internet Marketing and Entrepreneurship Specialization courses.
1. General Education: 36 Credits/12 Courses
A. English Communication: 6 Credits/2 Courses
- GEN 101 English Composition I
- GEN 201 English Composition II
B. Mathematics/Science/Computer Science: 9 Credits/3 Courses
- GEN 104 Mathematics
- GEN 105 Algebra
- IST 221 Fundamentals of Computing
C. Social Science: 6 Credits/2 Courses
- ACE 100 Accelerate, Connect, Equip
- Social Sciences Elective (100/200)
D. Humanities and Fine Arts: 6 Credits/2 Courses
- GEN 102 United States History
- GEN 103 United States Government
E. General Education or Elective (100/200): 9 Credits/3 Courses
- Elective
- Elective
- Elective
2. Business Administration Courses: 72 Credits/24 Courses
A. Accounting
- ACC 222 Financial Accounting
- ACC 421 Managerial Accounting
B. Business
- BUS 201 Business and Society
- BUS 214 Business Statistics
- BUS 215 Business Communication
- BUS 225 Fundamentals of Business Ethics
- BUS 314 Business Law
- BUS 416 Business Negotiations
- BUS 425 Business Ethics
- BUS 426 Quantitative Methods in Business
C. Economics
- ECO 215 Survey of Economics
- ECO 220 Macroeconomics
- ECO 418 Microeconomics
D. Finance
- FIN 224 Principles of Financial Management
E. Information Technology
- IST 228 Data Communications and Distributed Networks
- IST 439 Enterprise Resource Management
F. Management
- MGT 228 Introduction to the Process of Management
- MGT 251 Organizational Behavior
- MGT 440 Operations Management
- MGT 445 Strategic Management
- MGT 448 Human Resource Management
- MGT 450 Project Management for Managers
- MGT 460 Leadership in Organizations
G. Marketing
- MKT 226 Principles of Marketing
3. Internet Marketing and Entrepreneurship Specialization Courses: 12
Credits/4 Courses
Credits/4 Courses
- MGT 462 Small Business Entrepreneurs
- MKT 450 Global Marketing
- MKT 452 Advertising
- MKT 456 Consumer Behavior
GENERAL ELECTIVE COURSES – (SELECT 3 COURSES FROM THE LIST BELOW)
| Fundamentals of Healthcare Systems | |
| Medical Assisting | |
| Statistics for Health Policy and Administration | |
| Healthcare Management, Organization, and Behavior | |
| Information Technology for the Healthcare Professional | |
| Information Technology in Business | |
| Legal Issues in Information Technology | |
| Information System Analysis Design and Implementation | |
| Advanced Systems Administration | |
| Information Systems Management and Practice | |
| Advanced Database Management | |
| Information Systems Project Management | |
| Network Infrastructure and Services | |
| Advanced Internet Security and Threats | |
| Directory Services and Infrastructure | |
| Messaging Infrastructure Management | |
| Routing and Switching Systems | |
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