Bachelor of Business Administration - Internet Marketing and Entrepreneurship
The Bachelor of Business Administration with Specialization in Internet Marketing and Entrepreneurship (BBA-IME) program is designed to provide students with the knowledge and skills to apply business principles and management practices, with a specialization in internet marketing and entrepreneurship. The program covers current business practices in modern organizations and equips students with knowledge aligned to today’s industry standards.
Career Outcomes:
With your Bachelor of Business Administration with Specialization in Internet Marketing and Entrepreneurship, you’ll be prepared for roles such as:
Digital Marketing Manager
Digital Project Manager
Agency Chief Operations Officer
Digital Marketing Specialist
Social Media Advertising Expert
Internet Marketing and Entrepreneurship Course Topics Include:
Business Operations
Entrepreneurship and Small Business Development
Digital Marketing Concepts
Business Methods
Program Requirements
To earn your Bachelor of Business Administration with a Specialization in Internet Marketing and Entrepreneurship, you’ll complete 120 semester credits, including: 33 credits of General Education courses, 66 credits of Business Administration courses, 9 credits of General Elective courses, and 12 credits of Internet Marketing and Entrepreneurship Specialization courses.
1. General Education: 33 Credits/11 Courses
- ACE 100 – Accelerate, Connect, Equip
- BUS 225 – Fundamentals of Business Ethics
- GEN 101 – English Composition I
- GEN 102 – United States History
- EN 103 – United States Government
- GEN 104 – Mathematics
- GEN 105 – Algebra
- GEN 201 – English Composition II
- GEN 205 – Earth Science
- GEN 212 – Introduction to Philosophy
- IST 221 – Fundamentals of Computing
2. Business Administration Courses: 66 Credits/22 Courses
- ACC 222 – Financial Accounting
- ACC 421 – Managerial Accounting
- BUS 201 – Business and Society
- BUS 214 – Business Statistics
- BUS 215 – Business Communication
- BUS 314 – Business Law
- BUS 416 – Business Negotiations
- BUS 425 – Business Ethics
- BUS 426 – Quantitative Methods in Business
- ECO 220 – Macroeconomics
- ECO 418 – Microeconomics
- FIN 224 – Principles of Financial Management
- IST 227 – Information Technology in Business
- IST 235 – Legal Issues in Information Technology
- MGT 228 – Introduction to the Process of Management
- MGT 251 – Organizational Behavior
- MGT 440 – Operations Management
- MGT 445 – Managing Business Strategy
- MGT 448 – Human Resource Management
- MGT 456 – International Management
- MGT 460 – Leadership in Organizations
- MKT 226 – Principles of Marketing
3. General Elective Courses: 9 Credits/3 Courses
- General Elective
- General Elective
- General Elective
4. Internet Marketing and Entrepreneurship Specialization Courses: 12 Credits/4 Courses
- MGT 462 Small Business Entrepreneurs
- MKT 450 Global Marketing
- MKT 452 Advertising
- MKT 456 Consumer Behavior
General Elective Courses:
Select 2 courses from the list below:
- ECO 215 – Survey of Economics
- GEN 213 – World Religions
- GEN 223 – Political Science
- HCA 301 – Fundamentals of Healthcare
- HCA 315 – Medical Assisting
- HCA 337 – Statistics for Health Policy and Administration
- HCA 425 – Healthcare Management, Organization, and Behavior
- HCS 430 – Information Technology for the Healthcare Professional
Admission Requirements
1) High school diploma, GED, or its recognized equivalent
2) Completed Application for Admission
3) New Student Orientation Completion
Tuition
| Tuition Per Credit | $438 |
| Total Tuition Per Course Including E-Books | $1,509 |
| Total Tuition | $60,705 |
Start at CIU Now!
With this form, I authorize California Intercontinental University to contact me by phone or sms at the wireless or home number above, or by email, regarding degree options, tuition or the enrollment process. This consent is not required before I enroll.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
